KATHERINE AIRTABLE LINKEDIN HOW TO
Learn how to leverage Google Ads new audience combination features to improve campaign performance across all levels of user intent. Identify which of the five general audience combination types makes the most sense for your Google Ads campaigns – as well as how and when to revise them. In this session, we’ll explore the 5 most common audience combinations, ideal use cases for each, and how they can be incorporated into a broader SEM strategy for 2022 and beyond. With the quiet roll-out of combined audience targeting in November 2019, Google has finally provided PPC marketers with the ability to precisely layer audiences to create new, exciting combinations. We’ll also walk through some resources to set you up for success or at the very least, sound like you know what you’re talking about.Īs Google has gradually moved away from keyword-specific controls and toward people-specific controls (audiences) for SEM campaigns, one of the challenges PPC marketers faced was the lack of precision control over those audiences. In this session, check out how they’re the same, but different, how you can get started with self-serve platforms like Walmart and Instacart or sell-side platforms like Criteo that you may already be familiar with. Similar to how we all got started in paid search, social media advertising – retail media is going to be looking for digital marketers to make their way over. A cost-per-click model that has quickly spiraled into a programmatic display, social media, and even Google Shopping feed offerings, all using a retailer’s 1st party data to target, segment, and engage customers wherever they are on behalf of a brand and drive them back to the retailer store. In 2020, as we saw retailers expand their online footprint, connect to in-store, and with that, add a new line of business-sponsored products. 
Yes and no – retail media roots are definitely paid search roots.
0 kommentar(er)
